Mariana Paredes
Lic. Bachelor´s Degree in Industrial Design - Product, Systems an Service Development
Technician in Graphic Advertising and Graphic Design

I combine functionality and aesthetics in every project I develop. Photography is another passion of mine, through which I explore new forms of visual expression.

At Crocus, I lead and support the project’s evolution at every stage: from connecting with new partners to participating in the experimentation and technical validation of our material.

I am motivated to foster alliances that strengthen our mission and to explore innovative paths that allow us to grow. With a perspective that crosses different disciplines, I enjoy tackling each challenge with creativity, attention to detail, and a constant pursuit of sustainable solutions that add value.

CEO and Strategic Direction

Education that Makes a Difference in My Design Profile

Elective: Introduction to AI - Robotics (FING)
Optional courses: Design, Disability and Inclusion, LAPPASION + ERASMUS, Encarare and Ventur LAB entrepreneurship lab (FING), Garment Making and Printing (Textile).

4th Year Final Project: Autonomous Mobile Platform (AI) for wheelchairs.
Final Degree Project: Home Robot with a system for collecting and validating food and nutritional data in children.

Participation in Competitions: Rediseña, Aquaclean, Cumulus Green, VIII Innovation and Start-ups Contest Chile, Veromobili, Bauhaus, Dimad, etc.

Courses: Digital Skills UX, Agile Methodologies, Sustainability for SMEs, among others.

These experiences have allowed me to grow as a professional and develop a unique approach, committed to innovation, sustainability, and inclusion.

Macarena Bravo
Industrial Textil Design Student (currently completing Final Degree Project)
Diseño Gráfico

She was a key part of CROCUS’s development and growth, contributing creativity, experience, and commitment throughout these years.
She is currently pursuing new paths outside the project, but her contribution remains an essential part of our story.

She combines her background in industrial design with a strong passion for graphic design and the textile world. Specialized in embroidery techniques and with a meticulous approach, she brought great value to Crocus.

Within the project, she supported creative processes, participated in material experimentation, and strengthened our digital presence by managing social media and creating content that communicates who we are.

Her attentive and versatile perspective enriched every stage, adding value both in shaping our identity and in exploring new ideas that strengthened our mission.

From 2021 until May 15th, 2025

As part of our mission to share knowledge beyond the project, this workshop was held in three consecutive editions at the National Youth Institute (INJU), aimed at young people aged 14 to 21 as a hands-on introduction to industrial design.

Throughout the process, participants learned design methodologies, sketching, prototyping, and both individual and group work dynamics, with the goal of presenting their own idea as a prototype.

We guided each student step by step, adapting the content to be accessible for non-university participants and providing them with tools useful for everyday life.
We also integrated key concepts such as sustainability, equality, upcycling, and creative problem-solving.

Each participant developed a personal project, shaped by their own perspective and profile, yet sharing a common thread: designing with social and environmental awareness.

Beyond the Project:
Our Shared Knowledge

Workshop: "A View Through Design"

Our Mission

We drive conscious innovation by designing with ingenuity and responsibility to transform textile waste into sustainable solutions.

Through our work,
we aim to create a positive impact
in communities, promote the circular economy, and add value to every project we develop.

Our Vision

We aim to become
local and global leaders
in sustainability, creating products and services that respect
the environment, improve people’s quality of life, and promote an inclusive, circular economic model,
where growth and care for the planet always go hand in hand.

This Is How We Organize at CROCUS

In this chart, you can see the current structure of our work, where we build strategic alliances and commit to innovation and sustainability to continue growing responsibly.